Category: Best Practices

Send Time Optimization: How Motiva Gives You the Advantage

Scott Gutelius December 13, 2021

Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.

Every Email is an Opportunity: Tips for Nurture Campaigns

Scott Gutelius December 13, 2021

How to optimize an automated email nurture campaign for new contacts in your sales funnel.

How Multi-Armed Bandit Modeling is Used in Message Testing

Scott Gutelius November 18, 2021

Wondering how Motiva message testing works? Here’s a peek under the hood. Our customers sometimes ask why Motiva Message Testing takes a few days to

How to Implement Segments in an Eloqua Campaign

Scott Gutelius October 15, 2021

Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.

How to Reach More of Your Audience Through Segmentation

Scott Gutelius October 15, 2021

How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.

5 Reasons Why Motiva AI is Essential to Your Marketing

Scott Gutelius September 17, 2021

Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.

3 Reasons Why Segmentation is Vital for Email Marketing

Scott Gutelius September 13, 2021

Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.

Your Send Time Optimization Doesn’t Work (Do This Instead)

Scott Gutelius August 12, 2021

Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.