Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
Category: Campaign Planning
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Best Practices for Email Marketing: Email Variety = Success
Scott Gutelius April 5, 2023
Looking for best practices for email marketing? Rule #1: A variety of emails will help you build relationships that achieve overall business goals.
The Carbon Footprint of Enterprise Email Marketing
Scott Gutelius March 29, 2023
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
4 Ways Your Email Marketing Can Stay Cutting Edge in 2023
Scott Gutelius February 13, 2023
Want to continue your email marketing success in 2023? Here are the marketing strategies to focus on to boost engagement and return on investment in 2023.
Is an Outdated Marketing Strategy Sabotaging Your Campaigns?
Scott Gutelius January 23, 2023
Your outdated marketing campaign strategy may be undermining your email marketing success. If you’re still emailing unengaged contacts, you are at risk.
Motiva AI vs. Eloqua AI: What’s the Difference?
Scott Gutelius November 18, 2022
Motiva’s artificial intelligence for email marketing campaigns offers more than Eloqua’s Advanced Intelligence. Here are the differences you need to know.
Motiva Awarded U.S. Patent for Email Send Time Optimization
David Gutelius August 8, 2022
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
Checklist: Best Practices for a Successful Email Campaign
Scott Gutelius July 25, 2022
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success
How to Ensure Prospects See Your Highest-Priority Messaging
Scott Gutelius July 15, 2022
If you send dozens or hundreds of emails a week, you need a strategy to ensure the most important emails get delivered first. Email Priority will help.
Why Your Open Rates Have Plummeted (and What To Do About It)
Scott Gutelius June 29, 2022
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
