Category: Content Optimization

Will ChatGPT Replace Human Creativity? We “Interview” the AI

Scott Gutelius January 17, 2023

Will ChatGPT lead to the death of the college essay, or other human endeavors that require critical thinking and creativity? An interview with ChatGPT

Cheat Code Alert: How to Use Motiva’s Subject Line Analyzer

Scott Gutelius December 14, 2022

Looking to speed up content generation, automate subject line generation, and improve your email marketing success? Check out our new subject line analyzer

Motiva AI vs. Eloqua AI: What’s the Difference?

Scott Gutelius November 18, 2022

Motiva’s artificial intelligence for email marketing campaigns offers more than Eloqua’s Advanced Intelligence. Here are the differences you need to know.

Motiva Awarded U.S. Patent for Email Send Time Optimization

David Gutelius August 8, 2022

The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.

Why Your Open Rates Have Plummeted (and What To Do About It)

Scott Gutelius June 29, 2022

With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.

Best Practices for Effective Message Tests: CTAs

Scott Gutelius May 18, 2022

Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.

4 Strategic Components for Marketing Success

Scott Gutelius January 25, 2022

Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.

How to Reach More of Your Audience Through Segmentation

Scott Gutelius October 15, 2021

How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.