Category: Email Marketing

Best Practices for Effective Message Tests: Subject Lines

Scott Gutelius May 18, 2022

Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.

How to Collect Zero-Party Data for a New Marketing Strategy

Scott Gutelius March 29, 2022

Zero-party data is poised to become a primary source of customer data. Here are some best practices for collecting and using zero-party data.

First Apple, Now Gmail? How Prefetching Will Skew Open Data

Scott Gutelius March 9, 2022

Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.

What Litmus’ State of Email 2021 Means for Marketers

Scott Gutelius February 18, 2022

The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.

New Year, New Strategy? 5 Tips for Successful Marketing

Scott Gutelius January 31, 2022

Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.

4 Strategic Components for Marketing Success

Scott Gutelius January 25, 2022

Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.