Category: Email Marketing

Your Send Time Optimization Doesn’t Work (Do This Instead)

Scott Gutelius August 12, 2021

Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.

How to Use Our Reports to Refine Segments and Boost Metrics

Scott Gutelius August 12, 2021

Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.

Apple Mail Privacy Protection: What to Start and Stop Doing

Scott Gutelius July 26, 2021

Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.

Data Cleaning 101: Quality Marketing Starts with Clean Data

Scott Gutelius July 23, 2021

A successful email marketing campaign starts with clean data. Without regular data hygiene, you’re wasting time and resources, and damaging deliverability.

PTC Leverages Motiva to Increase Clickthroughs by 46%

Scott Gutelius July 19, 2021

PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.

How to Improve Email Deliverability and Your Sender Score

Scott Gutelius July 16, 2021

Email deliverability is a major concern for marketers, but taking these steps will increase the likelihood that your message lands in your contacts’ inbox.

What is Artificial Intelligence and Can It Help Marketers?

Scott Gutelius July 2, 2021

How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way

Apple’s Mail Privacy: Time to Rethink Your Email Strategy

David Gutelius June 21, 2021

On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.