Category: Email Marketing

How to Use the From: Line to Boost Email Open Rates

Frank Flavell April 20, 2021

Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.

Tips and Tricks for Optimizing Event Promotions

Frank Flavell April 19, 2021

Want to learn how to optimize your event promotion? Here are some tips and tricks to ensure your event promotion reaches the widest possible audience

How to Conduct Send Time Analysis to Improve Email Strategy

Frank Flavell April 5, 2021

Learn how to conduct a send time analysis and gather insights for improving your email send time strategy.

How to Calculate an Email Baseline to Track Improvement

Frank Flavell April 2, 2021

Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.

Use These 3 Approaches to Calculate Email Marketing ROI

Frank Flavell March 30, 2021

Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.

How to Prioritize Areas for Email Marketing Optimization

Frank Flavell March 25, 2021

So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.

Why Message Testing Doesn’t Work with Small Contact Groups

Frank Flavell March 15, 2021

Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.