What Litmus’ State of Email 2021 Means for Marketers
Scott Gutelius February 18, 2022
The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.
Category: Email Optimization
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New Year, New Strategy? 5 Tips for Successful Marketing
Scott Gutelius January 31, 2022
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Your Strategy is Wrong: How False Signals Mislead Marketers
Scott Gutelius December 13, 2021
False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.
Send Time Optimization: How Motiva Gives You the Advantage
Scott Gutelius December 13, 2021
Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.
Every Email is an Opportunity: Tips for Nurture Campaigns
Scott Gutelius December 13, 2021
How to optimize an automated email nurture campaign for new contacts in your sales funnel.
Email is Dead. Long Live Email! (Spoiler: Not really dead.)
Scott Gutelius November 18, 2021
Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.
How Multi-Armed Bandit Modeling is Used in Message Testing
Scott Gutelius November 18, 2021
Wondering how Motiva message testing works? Here’s a peek under the hood. Our customers sometimes ask why Motiva Message Testing takes a few days to
How to Configure a Frequency Management Email Test
Scott Gutelius October 15, 2021
Looking to fine-tune your Frequency Management for improved segmentation, personalization, and Sender Score? Follow these steps to boost engagement.
How to Reach More of Your Audience Through Segmentation
Scott Gutelius October 15, 2021
How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.
