Motiva AI vs. Eloqua AI: What’s the Difference?
Scott Gutelius November 18, 2022
Motiva’s artificial intelligence for email marketing campaigns offers more than Eloqua’s Advanced Intelligence. Here are the differences you need to know.
Category: Marketing Effectiveness
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How to be a Rock Star (at Your Next Performance Review)
Scott Gutelius November 11, 2022
Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).
How to Identify, Investigate, and Re-engage At-Risk Contacts
Scott Gutelius November 4, 2022
Contact database cleaning is crucial for marketers. Here’s how you can re-engage contacts in your database before they’re gone for good.
How Healthy is Your Contact Database? Know With One Glance
Scott Gutelius September 8, 2022
Successful email marketing campaigns start with a clean contact database. How clean is yours? Our latest update will shows database health at a glance.
Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
Frank Flavell August 24, 2022
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Personalizing Email Frequency for an Outsized Impact
Scott Gutelius August 15, 2022
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Motiva Awarded U.S. Patent for Email Send Time Optimization
David Gutelius August 8, 2022
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
What the Golden Girls Can Teach You About Sender Personas
Scott Gutelius July 25, 2022
The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name
Checklist: Best Practices for a Successful Email Campaign
Scott Gutelius July 25, 2022
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success
How to Ensure Prospects See Your Highest-Priority Messaging
Scott Gutelius July 15, 2022
If you send dozens or hundreds of emails a week, you need a strategy to ensure the most important emails get delivered first. Email Priority will help.
