Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
Frank Flavell August 24, 2022
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Category: Marketing Effectiveness
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Personalizing Email Frequency for an Outsized Impact
Scott Gutelius August 15, 2022
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Motiva Awarded U.S. Patent for Email Send Time Optimization
David Gutelius August 8, 2022
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
What the Golden Girls Can Teach You About Sender Personas
Scott Gutelius July 25, 2022
The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name
Checklist: Best Practices for a Successful Email Campaign
Scott Gutelius July 25, 2022
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success
How to Ensure Prospects See Your Highest-Priority Messaging
Scott Gutelius July 15, 2022
If you send dozens or hundreds of emails a week, you need a strategy to ensure the most important emails get delivered first. Email Priority will help.
Why Your Open Rates Have Plummeted (and What To Do About It)
Scott Gutelius June 29, 2022
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
How Much is Your Bad Data Costing You?
Scott Gutelius June 27, 2022
Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.
How to Stop Inactive Contacts from Destroying your Marketing
Scott Gutelius June 14, 2022
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
Best Practices for Effective Message Tests: CTAs
Scott Gutelius May 18, 2022
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
