What AI Can’t Do
Even in an AI-powered world, the most impactful marketing still comes from the human touch. If AI can write the copy, design the ad, and segment the audience—what’s left for you to do? The answer:
Frank Flavell May 29, 2025
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Email Compliance in the Age of AI
Face it: Enterprise AI adoption moves at the speed of compliance. Email marketing has entered a new era: hyper-personalized, lightning-fast, and data-rich. Yet one monumental requirement is keeping you from achieving the full potential of
Frank Flavell May 1, 2025
The Limits of AI: Weaknesses and Enterprise Risk
They call it “cutting-edge” for a reason. As with any new technology, it takes time to really get to know it. With experience, you learn where and when it shines and also when it falls
Frank Flavell April 24, 2025
Is Your Marketing Team Ready for AI?
It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want to unlock the full potential of artificial intelligence in their
Frank Flavell April 10, 2025
The Evolving Marketing Team: What the Best Organizations Get Right
Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from traditional, highly structured teams to forward-thinking, agile departments. What we’ve
Frank Flavell April 3, 2025
5 Email Datapoints You’re Missing to Improve Targeting
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and when—but how often do we truly understand what our contacts
Frank Flavell March 27, 2025
Content Profiling: How AI can Rewrite the Rules of Email Engagement
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic, tone, and call-to-action—what kind of email content best engages and
Frank Flavell March 20, 2025
Improve Email Segmentation Without Third Party Data
When most marketers think about improving segmentation, their first instinct is often to chase down budget for third-party data enrichment. While additional demographic or firmographic data can sometimes be useful, it’s not always the best
Frank Flavell March 12, 2025
How to Win Back Fatigued Contacts
A plan for diagnosing disengagement, isolating fatigue and personalizing outreach to win another opt-in. Re-engaging contacts who have lost interest in your emails isn’t easy—but it is possible. The key is understanding why they disengaged and taking
Frank Flavell March 12, 2025
Addressing Underperformance
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above average. It’s a great opportunity to learn about your contacts
Frank Flavell February 26, 2025
