Will ChatGPT Replace Human Creativity? We “Interview” the AI
Will ChatGPT lead to the death of the college essay, or other human endeavors that require critical thinking and creativity? An interview with ChatGPT
Scott Gutelius January 17, 2023
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Cheat Code Alert: How to Use Motiva’s Subject Line Analyzer
Looking to speed up content generation, automate subject line generation, and improve your email marketing success? Check out our new subject line analyzer
Scott Gutelius December 14, 2022
Data Cleaning On Demand: Two Smart Ways to Use Smart Suppress
Unreachable contacts will drag down your engagement metrics. Suppress them from your email marketing campaign with Motiva’s Dark Pool Smart Suppress.
Frank Flavell November 18, 2022
Motiva AI vs. Eloqua AI: What’s the Difference?
Motiva’s artificial intelligence for email marketing campaigns offers more than Eloqua’s Advanced Intelligence. Here are the differences you need to know.
Scott Gutelius November 18, 2022
How to be a Rock Star (at Your Next Performance Review)
Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).
Scott Gutelius November 11, 2022
How to Identify, Investigate, and Re-engage At-Risk Contacts
Contact database cleaning is crucial for marketers. Here’s how you can re-engage contacts in your database before they’re gone for good.
Scott Gutelius November 4, 2022
How Healthy is Your Contact Database? Know With One Glance
Successful email marketing campaigns start with a clean contact database. How clean is yours? Our latest update will shows database health at a glance.
Scott Gutelius September 8, 2022
Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Frank Flavell August 24, 2022
Personalizing Email Frequency for an Outsized Impact
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Scott Gutelius August 15, 2022
Motiva Awarded U.S. Patent for Email Send Time Optimization
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
David Gutelius August 8, 2022
