How Healthy is Your Contact Database? Know With One Glance
Scott Gutelius September 8, 2022
Successful email marketing campaigns start with a clean contact database. How clean is yours? Our latest update will shows database health at a glance.
Category: Artificial Intelligence
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Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
Frank Flavell August 24, 2022
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Personalizing Email Frequency for an Outsized Impact
Scott Gutelius August 15, 2022
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Motiva Awarded U.S. Patent for Email Send Time Optimization
David Gutelius August 8, 2022
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
What the Golden Girls Can Teach You About Sender Personas
Scott Gutelius July 25, 2022
The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name
Checklist: Best Practices for a Successful Email Campaign
Scott Gutelius July 25, 2022
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success
Why Your Open Rates Have Plummeted (and What To Do About It)
Scott Gutelius June 29, 2022
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
Best Practices for Effective Message Tests: CTAs
Scott Gutelius May 18, 2022
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
What Litmus’ State of Email 2021 Means for Marketers
Scott Gutelius February 18, 2022
The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.
New Year, New Strategy? 5 Tips for Successful Marketing
Scott Gutelius January 31, 2022
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
