Personalizing Email Frequency for an Outsized Impact
Scott Gutelius August 15, 2022
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Category: Automated
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Motiva Awarded U.S. Patent for Email Send Time Optimization
David Gutelius August 8, 2022
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Is Your Organization Ready for Artificial Intelligence?
Scott Gutelius July 16, 2021
Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?
Why a Staggered Send is Better for Send Time Optimization
Frank Flavell February 4, 2021
Improve unique open rates and marketing roi using per contact send time optimization with a staggered send.
