Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Category: Email Marketing
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Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Winning Content Variables for Message Testing
Frank Flavell February 5, 2025
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
5 Tips for Faster MQLs: Higher ROI with Fewer Emails
Frank Flavell December 10, 2024
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
The Environmental Impact of Sending Too Many Emails
Frank Flavell June 13, 2024
What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
Motiva Power Moves: Brand Voice & Message Testing
Frank Flavell May 1, 2024
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,
Motiva’s Product Announcements | May 2023
Scott Gutelius May 26, 2023
Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.
How to Use Motiva Smart Suppress to Boost Engagement Metrics
Scott Gutelius May 9, 2023
No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.
