How to Implement Segments in an Eloqua Campaign
Scott Gutelius October 15, 2021
Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.
Category: Email Marketing
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How to Configure a Frequency Management Email Test
Scott Gutelius October 15, 2021
Looking to fine-tune your Frequency Management for improved segmentation, personalization, and Sender Score? Follow these steps to boost engagement.
How to Reach More of Your Audience Through Segmentation
Scott Gutelius October 15, 2021
How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.
5 Reasons Why Motiva AI is Essential to Your Marketing
Scott Gutelius September 17, 2021
Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.
3 Reasons Why Segmentation is Vital for Email Marketing
Scott Gutelius September 13, 2021
Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.
Your Send Time Optimization Doesn’t Work (Do This Instead)
Scott Gutelius August 12, 2021
Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.
How to Use Our Reports to Refine Segments and Boost Metrics
Scott Gutelius August 12, 2021
Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.
Apple Mail Privacy Protection: What to Start and Stop Doing
Scott Gutelius July 26, 2021
Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.
Data Cleaning 101: Quality Marketing Starts with Clean Data
Scott Gutelius July 23, 2021
A successful email marketing campaign starts with clean data. Without regular data hygiene, you’re wasting time and resources, and damaging deliverability.
PTC Leverages Motiva to Increase Clickthroughs by 46%
Scott Gutelius July 19, 2021
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
