Category: Email Marketing

4 Strategic Components for Marketing Success

Scott Gutelius January 25, 2022

Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.

Your Strategy is Wrong: How False Signals Mislead Marketers

Scott Gutelius December 13, 2021

False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.

Send Time Optimization: How Motiva Gives You the Advantage

Scott Gutelius December 13, 2021

Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.

Every Email is an Opportunity: Tips for Nurture Campaigns

Scott Gutelius December 13, 2021

How to optimize an automated email nurture campaign for new contacts in your sales funnel.

Email is Dead. Long Live Email! (Spoiler: Not really dead.)

Scott Gutelius November 18, 2021

Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.

How to Implement Segments in an Eloqua Campaign

Scott Gutelius October 15, 2021

Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.

How to Configure a Frequency Management Email Test

Scott Gutelius October 15, 2021

Looking to fine-tune your Frequency Management for improved segmentation, personalization, and Sender Score? Follow these steps to boost engagement.

How to Reach More of Your Audience Through Segmentation

Scott Gutelius October 15, 2021

How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.