How to Stop Inactive Contacts from Destroying your Marketing
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
Scott Gutelius June 14, 2022
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Best Practices for Effective Message Tests: CTAs
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
Scott Gutelius May 18, 2022
Best Practices for Effective Message Tests: Subject Lines
Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.
Scott Gutelius May 18, 2022
How to Collect Zero-Party Data for a New Marketing Strategy
Zero-party data is poised to become a primary source of customer data. Here are some best practices for collecting and using zero-party data.
Scott Gutelius March 29, 2022
First Apple, Now Gmail? How Prefetching Will Skew Open Data
Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.
Scott Gutelius March 9, 2022
What Litmus’ State of Email 2021 Means for Marketers
The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.
Scott Gutelius February 18, 2022
New Year, New Strategy? 5 Tips for Successful Marketing
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
Scott Gutelius January 31, 2022
4 Strategic Components for Marketing Success
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Scott Gutelius January 25, 2022
How Data Enrichment Improves Your Segmentation Strategy
Data enrichment is a necessary component of data cleaning. Here’s how data enrichment helps you achieve your business goals, and best practices for success.
Scott Gutelius January 19, 2022
Your Strategy is Wrong: How False Signals Mislead Marketers
False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.
Scott Gutelius December 13, 2021
