What Litmus’ State of Email 2021 Means for Marketers
The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.
Scott Gutelius February 18, 2022
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
New Year, New Strategy? 5 Tips for Successful Marketing
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
Scott Gutelius January 31, 2022
4 Strategic Components for Marketing Success
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Scott Gutelius January 25, 2022
How Data Enrichment Improves Your Segmentation Strategy
Data enrichment is a necessary component of data cleaning. Here’s how data enrichment helps you achieve your business goals, and best practices for success.
Scott Gutelius January 19, 2022
Your Strategy is Wrong: How False Signals Mislead Marketers
False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.
Scott Gutelius December 13, 2021
Send Time Optimization: How Motiva Gives You the Advantage
Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.
Scott Gutelius December 13, 2021
Every Email is an Opportunity: Tips for Nurture Campaigns
How to optimize an automated email nurture campaign for new contacts in your sales funnel.
Scott Gutelius December 13, 2021
Email is Dead. Long Live Email! (Spoiler: Not really dead.)
Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.
Scott Gutelius November 18, 2021
How Multi-Armed Bandit Modeling is Used in Message Testing
Wondering how Motiva message testing works? Here’s a peek under the hood. Our customers sometimes ask why Motiva Message Testing takes a few days to find a winner compared to other A/B testing that seems
Scott Gutelius November 18, 2021
How to Analyze Frequency Test Reports to Boost Engagement
As part of your email personalization and marketing strategy, run a frequency management test on an audience segment. Here’s how to interpret the results.
Scott Gutelius October 29, 2021
