What the Golden Girls Can Teach You About Sender Personas
The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name
Scott Gutelius July 25, 2022
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Checklist: Best Practices for a Successful Email Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success doesn’t happen by accident. (Mostly.) Managing the campaign flow(s) of
Scott Gutelius July 25, 2022
How to Ensure Prospects See Your Highest-Priority Messaging
If you send dozens or hundreds of emails a week, you need a strategy to ensure the most important emails get delivered first. Email Priority will help.
Scott Gutelius July 15, 2022
Why Your Open Rates Have Plummeted (and What To Do About It)
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
Scott Gutelius June 29, 2022
How Much is Your Bad Data Costing You?
Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.
Scott Gutelius June 27, 2022
How to Stop Inactive Contacts from Destroying your Marketing
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
Scott Gutelius June 14, 2022
Best Practices for Effective Message Tests: CTAs
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
Scott Gutelius May 18, 2022
Best Practices for Effective Message Tests: Subject Lines
Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.
Scott Gutelius May 18, 2022
How to Collect Zero-Party Data for a New Marketing Strategy
Zero-party data is poised to become a primary source of customer data. Here are some best practices for collecting and using zero-party data.
Scott Gutelius March 29, 2022
First Apple, Now Gmail? How Prefetching Will Skew Open Data
Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.
Scott Gutelius March 9, 2022
