Frequency Management: How to Combat Unsubscribes and Contact Fatigue
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately result in higher engagement and fewer unsubscribes.
Scott Gutelius June 16, 2021
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
How Send Time AI Reaches Your Contacts on Their Schedule
Send Time AI combines historical open data and advanced AI modeling to ensure your contacts are receiving emails when they are most likely to engage.
Scott Gutelius May 28, 2021
How to Leverage Message Testing to Save Time, Boost Metrics
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
Scott Gutelius May 17, 2021
How to Use Frequency Management to Win Under Stricter Rules
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
Scott Gutelius May 8, 2021
How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
Frank Flavell April 22, 2021
How to Use the From: Line to Boost Email Open Rates
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Frank Flavell April 20, 2021
Tips and Tricks for Optimizing Event Promotions
Want to learn how to optimize your event promotion? Here are some tips and tricks to ensure your event promotion reaches the widest possible audience
Frank Flavell April 19, 2021
How to Conduct Send Time Analysis to Improve Email Strategy
Learn how to conduct a send time analysis and gather insights for improving your email send time strategy.
Frank Flavell April 5, 2021
How to Calculate an Email Baseline to Track Improvement
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
Frank Flavell April 2, 2021
Use These 3 Approaches to Calculate Email Marketing ROI
Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.
Frank Flavell March 30, 2021
