Email is Dead. Long Live Email! (Spoiler: Not really dead.)
Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.
Scott Gutelius November 18, 2021
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
How Multi-Armed Bandit Modeling is Used in Message Testing
Wondering how Motiva message testing works? Here’s a peek under the hood. Our customers sometimes ask why Motiva Message Testing takes a few days to find a winner compared to other A/B testing that seems
Scott Gutelius November 18, 2021
How to Analyze Frequency Test Reports to Boost Engagement
As part of your email personalization and marketing strategy, run a frequency management test on an audience segment. Here’s how to interpret the results.
Scott Gutelius October 29, 2021
How to Implement Segments in an Eloqua Campaign
Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.
Scott Gutelius October 15, 2021
How to Configure a Frequency Management Email Test
Looking to fine-tune your Frequency Management for improved segmentation, personalization, and Sender Score? Follow these steps to boost engagement.
Scott Gutelius October 15, 2021
How to Reach More of Your Audience Through Segmentation
How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.
Scott Gutelius October 15, 2021
5 Reasons Why Motiva AI is Essential to Your Marketing
Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.
Scott Gutelius September 17, 2021
3 Reasons Why Segmentation is Vital for Email Marketing
Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.
Scott Gutelius September 13, 2021
Your Send Time Optimization Doesn’t Work (Do This Instead)
Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.
Scott Gutelius August 12, 2021
How to Use Our Reports to Refine Segments and Boost Metrics
Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.
Scott Gutelius August 12, 2021
