How to Improve Email Deliverability and Your Sender Score
Email deliverability is a major concern for marketers, but taking these steps will increase the likelihood that your message lands in your contacts’ inbox.
Scott Gutelius July 16, 2021
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Is Your Organization Ready for Artificial Intelligence?
Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?
Scott Gutelius July 16, 2021
What is Artificial Intelligence and Can It Help Marketers?
How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way
Scott Gutelius July 2, 2021
Apple’s Mail Privacy: Time to Rethink Your Email Strategy
On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.
David Gutelius June 21, 2021
Frequency Management: How to Combat Unsubscribes and Contact Fatigue
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately result in higher engagement and fewer unsubscribes.
Scott Gutelius June 16, 2021
How Send Time AI Reaches Your Contacts on Their Schedule
Send Time AI combines historical open data and advanced AI modeling to ensure your contacts are receiving emails when they are most likely to engage.
Scott Gutelius May 28, 2021
How to Leverage Message Testing to Save Time, Boost Metrics
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
Scott Gutelius May 17, 2021
How to Use Frequency Management to Win Under Stricter Rules
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
Scott Gutelius May 8, 2021
How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
Frank Flavell April 22, 2021
How to Use the From: Line to Boost Email Open Rates
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Frank Flavell April 20, 2021
