How to Prioritize Areas for Email Marketing Optimization
So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.
Frank Flavell March 25, 2021
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Why Message Testing Doesn’t Work with Small Contact Groups
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
Frank Flavell March 15, 2021
Developing Email Versions for Multivariate Message Testing
Use this simple process to quickly and confidently develop multiple versions for email message testing and improve your email marketing success.
Frank Flavell March 3, 2021
Video: Message Testing Tips & Tricks
Take 5 minutes to learn a few best practices for using automated message testing to optimize your email campaigns.
Frank Flavell February 11, 2021
4 Points of a Great Business Case Study
Cover these four points when you create a case study to report on your achievements and gain buy-in from executives.
Frank Flavell February 11, 2021
A Guide to Automated Testing: Message Testing 101
Message testing is systematic experimentation to create marketing content that resonates with audiences, increases engagement, and achieves business goals.
Frank Flavell February 4, 2021
A Guide to Automated Testing: 4 Types of Message Tests
Knowing the different kinds of message tests, and different key features, will allow you to choose the right type of test for your specific use case.
Frank Flavell February 4, 2021
Video: Send Time AI Tips and Tricks
5-minute video teaches about Send Time AI and a few tips and tricks for getting the most from our advanced per-contact send time optimization feature.
Frank Flavell February 4, 2021
Why a Staggered Send is Better for Send Time Optimization
Improve unique open rates and marketing roi using per contact send time optimization with a staggered send.
Frank Flavell February 4, 2021
