Tips and Tricks for Optimizing Event Promotions
Want to learn how to optimize your event promotion? Here are some tips and tricks to ensure your event promotion reaches the widest possible audience
Frank Flavell April 19, 2021
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
How to Conduct Send Time Analysis to Improve Email Strategy
Learn how to conduct a send time analysis and gather insights for improving your email send time strategy.
Frank Flavell April 5, 2021
How to Calculate an Email Baseline to Track Improvement
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
Frank Flavell April 2, 2021
Use These 3 Approaches to Calculate Email Marketing ROI
Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.
Frank Flavell March 30, 2021
How to Prioritize Areas for Email Marketing Optimization
So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.
Frank Flavell March 25, 2021
Why Message Testing Doesn’t Work with Small Contact Groups
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
Frank Flavell March 15, 2021
Developing Email Versions for Multivariate Message Testing
Use this simple process to quickly and confidently develop multiple versions for email message testing and improve your email marketing success.
Frank Flavell March 3, 2021
Video: Message Testing Tips & Tricks
Take 5 minutes to learn a few best practices for using automated message testing to optimize your email campaigns.
Frank Flavell February 11, 2021
4 Points of a Great Business Case Study
Cover these four points when you create a case study to report on your achievements and gain buy-in from executives.
Frank Flavell February 11, 2021
A Guide to Automated Testing: Message Testing 101
Message testing is systematic experimentation to create marketing content that resonates with audiences, increases engagement, and achieves business goals.
Frank Flavell February 4, 2021
