Category: Results

What does “Marketing Productivity” even mean?

Frank Flavell August 7, 2023

We can all agree that “Marketing Productivity” is a buzzword. It means many different things to many people, even though we all use the same

Motiva’s Product Announcements | May 2023

Scott Gutelius May 26, 2023

Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.

Are You Compliant? Best Practices for New Data Privacy Laws

Scott Gutelius May 5, 2023

The Age of Digital Privacy Law overhaul is here. GDPR, CCPA, CPRA, CASL, and other regulations are now in effect. How compliant are you?

Motiva’s Product Updates | April 2023

Scott Gutelius April 25, 2023

Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.

Moving from Lambda to SageMaker for Inference

Paul Lam April 7, 2023

Discover how to deploy ML models with SageMaker Serverless Inference, bypassing AWS Lambda’s size limits for a seamless MLOps experience.

Cheat Code Alert: How to Use Motiva’s Subject Line Analyzer

Scott Gutelius December 14, 2022

Looking to speed up content generation, automate subject line generation, and improve your email marketing success? Check out our new subject line analyzer

How to be a Rock Star (at Your Next Performance Review)

Scott Gutelius November 11, 2022

Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).

Personalizing Email Frequency for an Outsized Impact

Scott Gutelius August 15, 2022

How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs