Your Strategy is Wrong: How False Signals Mislead Marketers
False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.
Scott Gutelius December 13, 2021
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Send Time Optimization: How Motiva Gives You the Advantage
Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.
Scott Gutelius December 13, 2021
Every Email is an Opportunity: Tips for Nurture Campaigns
How to optimize an automated email nurture campaign for new contacts in your sales funnel.
Scott Gutelius December 13, 2021
Email is Dead. Long Live Email! (Spoiler: Not really dead.)
Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.
Scott Gutelius November 18, 2021
How Multi-Armed Bandit Modeling is Used in Message Testing
Wondering how Motiva message testing works? Here’s a peek under the hood. Our customers sometimes ask why Motiva Message Testing takes a few days to find a winner compared to other A/B testing that seems
Scott Gutelius November 18, 2021
How to Analyze Frequency Test Reports to Boost Engagement
As part of your email personalization and marketing strategy, run a frequency management test on an audience segment. Here’s how to interpret the results.
Scott Gutelius October 29, 2021
How to Implement Segments in an Eloqua Campaign
Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.
Scott Gutelius October 15, 2021
How to Configure a Frequency Management Email Test
Looking to fine-tune your Frequency Management for improved segmentation, personalization, and Sender Score? Follow these steps to boost engagement.
Scott Gutelius October 15, 2021
How to Reach More of Your Audience Through Segmentation
How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.
Scott Gutelius October 15, 2021
5 Reasons Why Motiva AI is Essential to Your Marketing
Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.
Scott Gutelius September 17, 2021
