How Healthy is Your Contact Database? Know With One Glance
Successful email marketing campaigns start with a clean contact database. How clean is yours? Our latest update will shows database health at a glance.
Scott Gutelius September 8, 2022
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Frank Flavell August 24, 2022
Personalizing Email Frequency for an Outsized Impact
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Scott Gutelius August 15, 2022
Motiva Awarded U.S. Patent for Email Send Time Optimization
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
David Gutelius August 8, 2022
What the Golden Girls Can Teach You About Sender Personas
The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name
Scott Gutelius July 25, 2022
Checklist: Best Practices for a Successful Email Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success doesn’t happen by accident. (Mostly.) Managing the campaign flow(s) of
Scott Gutelius July 25, 2022
How to Ensure Prospects See Your Highest-Priority Messaging
If you send dozens or hundreds of emails a week, you need a strategy to ensure the most important emails get delivered first. Email Priority will help.
Scott Gutelius July 15, 2022
Why Your Open Rates Have Plummeted (and What To Do About It)
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
Scott Gutelius June 29, 2022
How Much is Your Bad Data Costing You?
Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.
Scott Gutelius June 27, 2022
How to Stop Inactive Contacts from Destroying your Marketing
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
Scott Gutelius June 14, 2022
